Everything Is Included. Seriously.
No tiers to compare. No features locked behind upgrades. No surprise add-ons at checkout. You get the full platform for $29/month.
Create Estimates
- Voice-to-estimate AI - speak the job, AI builds the quote
- Photo-to-estimate AI - snap or paste a photo, AI drafts the line items
- Email-to-estimate - forward a customer email, get a branded PDF back in 60 seconds
- Text/paste input - type or paste job details, AI extracts everything
- Unlimited quotes and estimates - no per-estimate fees
- Professional branded PDFs with your logo, colors, and footer
- Saved pricing catalog - store your common line items and reuse them
- Reuse past work - start a new quote from a previous estimate, invoice, or a job's recorded costs
- Optional add-ons - offer curated upsells the customer can add to the estimate themselves
- Multiple estimate templates (simple, minimal, modern)
Send & Track
- SMS estimate delivery - text a branded link straight to the client's phone
- Email delivery with tracking
- Real-time view notifications - know the instant a client opens your estimate
- Owner SMS alerts - get texted when a client accepts your estimate
- View count, device type, and timestamp tracking
- QR code sharing - show a QR on your phone, client scans to view the estimate
AI Follow-Up Content
- 3-stage AI-written follow-up messages - review and send your way
- AI-generated follow-up messages tailored to each job and client
- Configurable timing (default: day 2, 5, 10)
- Auto-cancel when client accepts or declines
Client Response
- Branded estimate signing page - clients review, eSign, or decline from any phone
- Decline reasons captured (too expensive, found another provider, not needed, other)
- Instant notification when a client signs, declines, or pays
CRM & Lead Pipeline
- Full lead pipeline: draft → sent → viewed → followed up → accepted → won
- Repeat-customer CRM - keep one customer record and spin up new jobs without duplicate contacts
- Customer portal timeline - clients can open current and past estimates, invoices, signatures, payments, and job photos in one place
- Pipeline metrics: pending count, total value, acceptance rate, avg days to close
- Urgency indicators for aging leads
- Filter by status or time period (7, 30, 90 days)
- Interactive leads map - see every lead plotted geographically
Invoicing & Payments
- One-tap estimate → invoice conversion
- Branded invoice pages with online payment
- Customer portal invoice hub - clients can revisit unpaid and historical invoices, pay links, signed estimates, and job photos
- Deposit, progress-payment, and final-payment schedules
- Stripe Connect and Square integration
- Invoice tracking: sent, viewed, paid
- Owner SMS alerts when invoice payments come through
- CSV export for bookkeeping (Wave & QuickBooks compatible)
Get More 5-Star Reviews
- Google Business Profile review requests - turn paid jobs into 5-star reviews
- Automatic review-request text - sent to your customer the moment an invoice is paid in full
- Review prompt on the payment-success page - customers are invited to leave a review right after they pay
- One-tap manual requests - text a Google review link to any customer yourself, anytime
Track Costs & Profit
- Job costing & receipt scanning - track costs and see margin per job
- Receipt & supplier-invoice scanning - snap a receipt, FEM reads the costs for you
- Costs by job and category - materials, labor, subs, equipment, permits
- True margin per job - paid or accepted total minus your recorded costs
- Turn recorded costs into an estimate with your markup applied
- Bookkeeper export - send job costs to your accounting tool
Canvassing & Route Planning
- Door-to-door canvassing mode with GPS
- Log interactions: spoke, left flyer, revisit, not home, not interested, converted
- 7-day NOAA storm report overlay on the map
- Route optimization - plan your stops and drive efficiently
- Lead pins color-coded by status
Scheduling & Online Booking
- Public booking page - prospects self-schedule from a shareable link
- Availability windows - set your hours, slot duration, and buffer time per day
- Google or Zoho Calendar sync - bookings auto-appear on your calendar
- SMS & email booking confirmations - both you and the prospect are notified
- Booking → CRM pipeline - every appointment becomes a tracked lead
- Estimate viewer "Book Appointment" CTA - one-click from estimate to booking
- Downloadable QR code - print on business cards, flyers, or flash on your phone at the door
Extras
- Job-site photo attachments visible inside each job in the customer portal
- Google or Zoho Calendar sync
- Online booking page
- On-demand AI follow-up generator
- Custom branding (logo, colors, footer message)
- Mobile-first - works on any phone, no app install required