Monthly, Quarterly, or One-Time?
Pest control is a recurring business. The visit gets you in the door; the plan is where the money is. Price every job with the lifetime value of the route in mind.
$40 to $75 per visit on a monthly plan, $80 to $120 bi-monthly, or $100 to $175 quarterly. Quarterly is the residential default in most markets. Bill per visit or as a flat monthly rate ($40 to $70/mo) - the flat rate smooths your cash flow and feels smaller to the customer.
The first visit is the longest: inspection, flush-out treatment, full interior and exterior. Charge $150 to $300 for it when it starts a new plan. It anchors the value of everything that follows - never price it at the recurring rate.
$150 to $400 for a one-time general treatment (ants, roaches, spiders) with no contract. Price it above your plan-visit rate - there is no recurring revenue behind it. Quote the plan alongside it; a one-time call is often a plan customer who hasn't been offered one yet.
Termite, bed bug, rodent, and wildlife work carry their own licensing, liability, and equipment - and their own prices. See the benchmarks table below. If you hold the licenses, specialty work is the highest-margin ticket on the truck.