Roofing CRM

Roofing CRM from the first knock to the final payment.

Built for small roofing companies - the owner, a crew or two, and a few reps on the doors. See which streets the storm hit, quote the roof by voice before you leave the driveway, get it signed with a deposit, handle change orders, and get paid. One app, priced for a small crew.

NOAA storm reports on your map E-signature and deposits Change orders QuickBooks and Wave sync
JOB 1042 Maple St. - full reroof FE Hail report, 1.25 in Storm Door knocked: interested Lead Estimate viewed 3x Sent Signed, deposit paid $4,200 Change order 1042-CO1 +$640 Invoice paid, synced Paid Collected $14,640 One customer record, knock to paid

The roofing CRM for small roofing companies

You do not have an office manager, a production coordinator, or a sales floor. You have a phone, a truck, and a crew. FastEstimateMaker runs the whole roof from there - the storm, the door, the estimate, the contract, the change order, the invoice, and the payment - on one customer record.

One app from knock to paid

Your doors, estimates, e-signed contracts, change orders, invoices, and payments all live on the same customer record. Nothing gets re-typed between tools, and nothing falls through the gap between them.

Priced for a small crew

$29.99 a month runs the whole office on Solo. Put a crew on the doors and the Canvass plan is $59.99 a month with your own login included, plus $19.99 for each rep - billed only once they accept your invite.

Runs from the truck

Everything works from your phone. Homeowners open the estimate, sign, pay, and see their job history from a text link - no app to download and no account to create.

Storm to lead

See which streets the storm hit, then knock them first

Turn on the storm layer and NOAA's hail, wind, and tornado reports land on your canvass map, refreshed hourly. Show any of the last 8 days, one at a time or together. NOAA's radar hail estimate is shaded by size and updated hourly for the last 7 days - it is an estimate of where hail fell, not proof of damage. The ground reports are the record.

Tap a storm report and FEM shows your clients, your leads, and the doors you have not knocked within 3 miles. Then work the street door by door: one-tap statuses, satellite view, your live location, and saves that hold with no signal. Every door you log becomes a lead in the same CRM as your estimates and invoices.

  • Territory alerts the day NOAA logs hail inside a boundary you drew - by email, in the app, or by text
  • Your clients, leads, and unknocked doors within 3 miles of any storm report
  • Door-by-door canvassing that keeps saving in a dead zone

On the Canvass plan: the storm map, canvassing, and territory alerts are part of the Canvass plan, and the 14-day free trial includes them. Checking one house? The free hail report lookup lists NOAA hail reports near any address since 2006.

STORM LAYER - TUESDAY Within 3 miles of this hail report 2 clients 2 leads 5 unknocked Radar hail is an estimate, not proof of damage
Lead to signed job

Quote the roof before you leave the driveway

Say or type the scope with your prices - "28 squares at $350 a square, two-layer tear-off, architectural shingles, new drip edge" - or snap a photo, and FEM writes a branded roofing estimate in about a minute. You set every price. Text it before you leave the driveway and see when it is opened, how many times, and when they last looked.

The homeowner reads it on their phone and e-signs it, with your own contract template attached if you use one. Set the deposit as a term of the estimate and they are prompted to pay it the moment they sign, through your own Stripe, Square, PayPal, or Venmo. Not ready? They tap Not right now and tell you why - the price, the timing, another contractor, or a question - and the lead shows your next step.

For the quiet ones, FEM drafts follow-ups written for that job on the days you choose and emails them to you, ready to send by text or email. They stop the moment the homeowner accepts or passes.

Hi Dana, your roof estimate from Maple Roofing is ready. Review and sign Opened, 3 views Contract e-signed Deposit paid $4,200 Follow-ups stopped Signed job
Signed job to paid

Walkaround, change orders, invoice - without the paperwork pile

Before the tear-off, run the pre-job walkaround. The roofing checklist takes you through the interior ceilings, gutters and downspouts, the driveway where the dumpster will sit, the landscaping, the siding and windows below the roof line, skylights and vents, and the attic if you can get in. Take the before photos in your phone's browser - no app - and the homeowner signs off on your phone or from a link. You both get the signed PDF with a signature certificate, and your after photos go on the same walkaround and into their portal.

Found rotten decking once the old roof came off? That is a change order, not an argument. It goes out as its own e-signed document, numbered with the estimate - 1042-CO1 - by text or email, and the homeowner signs it on their phone. Once signed, it updates the open invoice. Anything already paid stays paid.

PRE-JOB WALKAROUND - ROOFING Interior ceilings Gutters and downspouts Driveway, where the dumpster sits Landscaping and beds 2 photos 3 photos 1 photo 2 photos Homeowner signed off CHANGE ORDER 1042-CO1 Replace rotten decking, 8 sheets +$640 Signed on the homeowner's phone Open invoice 1042 $14,640 Deposit $4,200 - stays paid Updated invoice syncs to your books

Invoice in one tap

Convert the signed estimate into an invoice with every line item filled in. Set deposit, progress, and final payments, text the link, and the homeowner pays from their phone. Reminders chase what is still unpaid.

Invoicing and payments

Your books stay current

Invoices and clients sync to QuickBooks Online or Wave as you create them, and a signed change order's updated invoice syncs too. No double entry at the end of the month.

QuickBooks and Wave sync

Know what the roof made you

Snap a supplier receipt and FEM reads the costs onto the job. Your margin is what the job brought in minus the materials, labor, and subs you recorded.

Job costing

Reps, seats, and commission

On the Canvass plan, each rep gets their own login and sells under your business name. You see close rate and collected revenue per rep, every payment writes the commission with the math shown, and reps never see your margins.

Sales team and commissions
Keeping customers

The roof is done. The customer is still yours.

Every homeowner gets a private, branded customer portal with their estimates, invoices, signatures, change orders, payments, and job photos in one place. They can pay, request more work, or book a visit without calling you, and a request lands on their existing record instead of starting a duplicate lead.

When hail comes back through, FEM tells you which past customers it was near. Past-customer hail alerts email you the morning after NOAA logs hail of 1 inch or larger within a mile of your clients, on the Canvass plan and during trials. For any customer, pull their hail history since 2006 as a PDF with your logo and license line, and share it in their portal.

When they call back for gutters or a skylight, the next job starts on the same customer record. And once an invoice is paid in full, FEM can text the homeowner your Google review link - with their consent, and never at night. On a storm street, a run of fresh reviews is what gets the next door opened.

DM Dana Morales Roof replaced - paid in full IN HER PORTAL Signed estimate 1042 Change order 1042-CO1 Invoice 1042 Paid Before and after photos Hail 1 in or larger within a mile Emailed to you the next morning Hail history since 2006 (PDF)

What it costs a small roofing company

Two plans, month to month, no contracts. Your own login is included on both, and you only pay for reps who accept an invite.

Solo
$29.99/month
The whole office

Estimates, CRM, e-signature, deposits, change orders, the pre-job walkaround, invoicing, online payments, job costing, QuickBooks and Wave sync, and hail history reports for your customers.

Off-Season
$5/month
For the slow months

Your customers and job history stay viewable, your booking page stays live, and payments keep collecting on invoices you already sent. Resume full access in one tap.

Start with a 14-day free trial of the whole platform, canvassing and territories included. No credit card required. See full pricing.

Roofing CRM - Questions & Answers

The best one is the one your crew keeps up to date, so look past the feature list. For a company with one to a few crews, check four things: it runs from a phone on the roof and in the truck; the estimate, contract, change orders, and invoice live on one customer record so nothing is typed twice; homeowners can sign and pay from a text link without downloading anything; and the price fits a crew your size, month to month. FastEstimateMaker is built for that size of company - $29.99 a month for the whole office, or $59.99 a month plus $19.99 a rep when you put a crew on the doors. It does not produce aerial roof measurement reports or insurance supplements; you bring your own measurements and price the roof your way.

Both, on purpose. Every estimate you send becomes a lead in your pipeline, and every door you knock can become one too. The same customer record then carries the job through e-signature, change orders, invoicing, and payment. If fast quotes are what you need most, see roofing estimate software.

A change to a signed job - rotten decking under the tear-off, an extra layer, new gutters - goes out as its own change order, numbered with the estimate, like 1042-CO1. Send it by text or email and the homeowner signs it on their phone. Once it is signed it updates the open invoice, anything already paid stays paid, and the updated invoice syncs to QuickBooks Online or Wave if you have them connected. See change orders.

The roofing checklist covers interior ceilings, gutters and downspouts, the driveway where the dumpster or truck will sit, landscaping and beds, siding and windows below the roof line, skylights, vents, and satellite dishes, and the attic if it is accessible. You take the before photos in your phone's browser, the homeowner signs off on your phone or from a link, and you both get the signed PDF with a signature certificate. After photos go on the same walkaround and into the customer portal. See the pre-job walkaround.

Yes, on the Canvass plan. NOAA hail, wind, and tornado reports show on your canvass map, refreshed hourly, for any of the last 8 days. NOAA's radar hail estimate is shaded on the same map and updated hourly for the last 7 days - it is an estimate, not proof of damage. Tap a report to see your clients, leads, and unknocked doors within 3 miles, and draw a territory to get an alert the day NOAA logs hail inside it. See the hail tracker.

Yes, on the Canvass plan. Each rep who accepts your invite gets their own login and pipeline and sells under your business name. You see estimates sent, close rate, and collected revenue per rep, and every customer payment writes a commission line with the math shown. Reps see their own numbers, never your job margins. Each seat is $19.99 a month, billed only once the rep accepts. See sales team management.

Yes. Invoices and clients sync to QuickBooks Online or Wave Accounting as you create them, including an invoice updated by a signed change order. Estimates stay in FastEstimateMaker until they become invoices. See accounting sync.

No. Estimates, contracts, change orders, invoices, and the customer portal all open from a text or email link in the phone's browser. The walkaround sign-off happens on your phone or from a link.

Yes. You get 14 days of the whole platform, canvassing and territories included, with no credit card. Pick Solo or Canvass when the trial ends.

One app for the whole roof, from the storm to the final payment.

Try FastEstimateMaker free for 14 days - the storm map, estimates, e-signature, change orders, invoicing, and payments are all included in the trial.

Try the roofing CRM free

No credit card required. Setup takes 2 minutes.